Plink Growth Campaign

A four month media plan to grow the number of homes and spaces listed on Plink across the UK

The Opportunity

UK productions need real homes to shoot in, but most owners never knew this opportunity existed.

The Logic

Our Approach

Six strategies running at once, built to raise the odds that one performs well beyond expectation

01
Six independent strategies running in parallel, not just one or two channels alone
02
Each strategy works through a different mechanism, paid reach, referral, creator content, press and local presence
03
More independent attempts running at once raises the chance that at least one breaks out
04
Weekly tracking allows budget to shift quickly toward whichever strategy shows early signs of overperforming

6Strategies

How It Works

Meta Ads

Paid social campaigns built to turn homeowners into signups, not clicks

Campaigns built around account creation, not clicks or views, as the measure of success
Audiences layered around major UK studios including Pinewood, Shepperton, Leavesden and Elstree
Four to six ad concepts tested in the first two weeks, with budget shifted toward winners
Site visitors and video viewers retargeted at a lower cost through the remaining weeks

Budget

£0

Impressions

0to0

Expected Outcome

0to0 signups

How It Works

Leafletting

Local, trackable door drops aimed at the areas most likely to produce bookable homes

Drops focused on postcodes near studios and on streets with period or distinctive homes
Every batch carries its own QR code, so results can be measured rather than guessed
Each leaflet names the actual town or borough it lands in, not generic national copy
A small first batch tested and measured before any further spend is committed

Budget

£0

Impressions

0to0

Expected Outcome

0to0 signups

How It Works

Affiliate Program

A pay per signup program giving TikTok and Instagram creators a direct incentive to bring real homeowners

Ten to fifteen property, interiors and side income creators recruited across TikTok and Instagram
Each creator given a personal tracked link, with payment released only on a verified signup
A visible leaderboard and a monthly bonus for the top referring creator
Tracking software connected directly to Plink billing so every signup is recorded automatically

Budget

£0

Impressions

0to0

Expected Outcome

0to0 signups

How It Works

Free Community Layer

Organic activity in local groups that reinforces every paid touchpoint at no extra cost

Genuine posts placed in local Facebook groups and Nextdoor covering the leaflet and ad target areas
Timed to land shortly after a household sees a leaflet or an ad, acting as a second touchpoint
Written as a neighbour sharing something useful, not as a company promoting a product
Used as a live source of real objections and questions to sharpen copy across every paid channel

Budget

£0

Impressions

0to0

Expected Outcome

0to0 signups

How It Works

PR

Earned and paid press coverage timed to real proof, not manufactured before it exists

Outreach begins once early homeowners have real bookings and real numbers to point to
Regional press approached first, with a human interest story about local homeowners earning from productions
National money desks pitched separately, aimed at outlets that cover side income stories
A paid distribution service used alongside direct pitching to widen reach beyond organic coverage

Budget

£0

Impressions

0to0

Expected Outcome

0to0 signups

How It Works

Referral Bonus

Existing members rewarded for bringing in new, fully listed homeowners

Every existing Receiver with a live listing gets a personal referral link inside their account
A bonus is paid only once a referred friend completes their own live listing, not just signs up
Reward structured as free subscription months or a small cash bonus, whichever the client prefers
Reminder prompts sent by email and in app, timed around moments like a successful booking

Budget

£0

Impressions

0to0

Expected Outcome

0to0 signups

Phases

Campaign Timeline

An eight week rollout, from test to scale

Month one

Launch and test

Meta and creative testing begins, first leaflet batch delivered, affiliate creators onboarded, referral program goes live

Month two

Scale and first PR wave

Budget shifted toward best performing Meta audiences and creative, affiliate content reused as paid creative, community posting continues, PR outreach begins once early bookings provide real proof

Month three

Referral compounds

Members acquired in months one and two become part of a larger base able to refer, second referral generation begins, mid campaign review with client on performance and budget

Month four

Second PR wave and final push

PR pitched again with stronger proof points built up over the campaign, retargeting across all channels, second leaflet batch if the first performed well, final reporting prepared

Strategy Summary

All six strategies, budget, reach and expected outcome at a glance

Strategy	Budget	Impressions	Expected Outcome
Meta Ads	£4,200	300,000 to 525,000	168 to 350
Affiliate Program	£2,100	150,000 to 450,000	130 to 162
Referral Bonus	£1,500	2,000	150 to 480
Leafletting	£1,300	16,000 to 26,000	8 to 52
PR	£900	2,000,000 to 5,000,000	150 to 800
Free Community Layer	£0	50,000 to 150,000	10 to 30
Total	£0	0to0	0to0

Let's Plink the Whole of UK

Thank you for the opportunity. Here's to plink it becoming as familiar as google it.